We've Gone Social

A few days ago, US Airways experienced what might be the worst social media blunder ever when an employee (accidentally?) tweeted an X-rated image to a customer in response to the customer's complaint about a delayed flight. To add insight to injury, or maybe fuel to hilarity, the article concludes with a statement missing a period requesting more information: Do you know who is responsible for the social media faux pas at US Airways? Please phone the MailOnline at 212 775 8126 if you do

Less than a month ago, Search Engine Journal compiled a list of 35 Social Media Fails and just a few days ago, The Guardian compiled a similar piece. My personal favorite is the J.P. Morgan disaster from November 2013. This article explains that J.P. Morgan wanted to offer a Q&A session for their customers and encouraged people to post their questions using #AskJPM.

J.P. Morgan invites consumers to #AskJPM
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Perhaps JPM didn't fully consider the risk of asking such an open-ended question. They clearly didn't think they'd get any kind of negative feedback, despite the fact that customers didn't see big banks/corporations favorably since they were often cited as a cause or contributing factor of the 2009 recession.

Chairman Jimmy Lee expected to answer questions related to career advice (even though the Tweet didn't offer any guidelines as to what kinds of questions to post), and the Twitter community flooded #AskJPM with PR-nightmare-inducing questions like:

The backlash begins...
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Feel the burn...
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The Twitter community just can't help themselves!
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After being under fire from so many Tweets and RTs, finally, J.P. Morgan finally admits defeat and cancels their Q&A.

J.P. Morgan admits defeat.
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What are your favorite Twitter fails?  Please share your links in the comments!