A Google search doesn't always yield the best answer.
I used to only use Google search when looking for marketing information. However, I've found out that doesn't always yield reputable, informed answers that I need to make decisions for my job and career. Here's a few my favorite resources when I need marketing information--whether it's general (like "good marketing campaigns") or specific (like "best email templates to increase click through).
In exchange for your email address and basic data like company, position, and company size, these websites will share a wealth of free information and tools that can help you become a better marketer--even if you don't have a huge budget. Resources available include everything from social media and infographic templates to helpful how to's on building campaigns, email best practices, and more.
What I like best about these two sites in particular is that they address both B2B in addition to B2C businesses. I work in a B2B environment and support small-to-medium-sized businesses who sell to other small-to-medium-sized businesses. I find the following sites very useful and regularly download their content and browse their information.
- Duct Tape Marketing -- Simple, effective, and affordable small business marketing. Provides useful tools like itemized checklists for and worksheets to help small business owners become better marketers. Since small business owners aren't always marketers, this site introduces a lot of concepts in layman's terms.
- Hubspot's Blog -- Hubspot sells software to help businesses generate more traffic, leads, and sales. However, they also offer a wealth of free information (mini e-books, reports, and lots of templates). They track who uses which information since you have to fill out a brief form for them to send you the free materials. After downloading several e-books from them, I've only received one sales call.
To keep stretching your marketing brain, check out The 25 Best Marketing Blogs of 2014 and Forbes' Top 10 Online Marketing Experts to Follow in 2014.
Do you have a favorite blog or other website for marketing resources? Share it in the comments!
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